CRM & Lifecycle Specialist (@ Driva)

This is a CRM & Lifecycle Specialist role with Driva based in Sydney, New South Wales, Australia

-- Driva --

Driva creates a seamless and transparent financing experience that enables all Australians to get their best loan match. We're known for our innovative approach, transparency, and commitment to customer satisfaction.

Role Seniority - Mid Level - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

More about the CRM & Lifecycle Specialist role at Driva

The ideal candidate will have a proven track record of developing data-driven CRM strategies that drive measurable business results. You'll be a key player in shaping our customer messaging vision and innovating our approach to lifecycle marketing.

Key Responsibilities:

• Design and implement targeted email and SMS campaigns to maximise revenue, retention, and activation.
• Develop and optimise customer onboarding flows, email newsletters, and lifecycle automations.
• Conduct data analysis to inform hypothesis-driven optimisation strategies.
• Plan and execute A/B and multivariate tests to continually improve campaign performance.
• Ensure all communications are on-brand and maintain high engagement metrics as well as maintain low unsubscribe and spam rates.
• Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.
• Stay current with industry best practices and regulations affecting CRM efforts.

Skills and Experience:

• Proven experience in CRM and lifecycle marketing, with a focus on email and SMS channels.
• Proficiency in email service platforms (eg. Customer.io, Braze, Active Campaign).
• Strong analytical skills with the ability to derive actionable insights from data.
• Experience with HTML and responsive email design.
• Knowledge of email deliverability best practices and key performance metrics.
• Familiarity with data visualisation tools (eg. Domo, Tableau).
• Ability to work autonomously and collaboratively in a fast-paced environment.
• Customer-obsessed with a passion for creating exceptional user experiences.
• Proactive and adaptable, with a willingness to experiment and learn.

Please consider applying even if you don't meet 100% of what’s outlined

Key Responsibilities

• Communications Strategy
• Content Creation
• Email Marketing

Key Strengths

• Attention to detail
• Creativity
• Critical thinking
• Collaboration

Why Driva is partnering with Hatch on this role: Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Driva not with Hatch.