Performance Marketing Manager

ABOUT SMILE

Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover. With 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally, Smile is experiencing rapid growth driven by innovative strategies.

THE MISSION

Smile aims to revolutionise healthcare accessibility and affordability in Australia, believing that quality healthcare is essential for a fulfilling life.

THE OPPORTUNITY

• Join a thriving remote work culture and make a sustainable impact.
• Work with an exceptional leadership team and have opportunities for professional growth.
• Enjoy competitive compensation with opportunities for increased responsibilities.
• For local hires, work in a vibrant office space with modern amenities.

THE CULTURE

Smile fosters a collaborative and innovative environment, encouraging diversity and initiative. Team members actively participate in shaping ideas and strategies.

OUR PRINCIPLES

• Integrity: Honest and ethical dealings.
• Collaboration: Supportive teamwork.
• Accountability: Ownership of commitments.
• Respect: Valuing diverse perspectives.
• Excellence: Commitment to outstanding performance.

WHAT WE LOOK FOR

• Excellent problem-solving skills.
• Desire for continuous learning and self-improvement.
• Commercial acumen and interpersonal skills.
• Strong communication across technical and business domains.

ROLE OBJECTIVES

This role involves driving business growth through paid marketing platforms. Responsibilities include developing and executing strategic campaigns and managing the marketing budget.

KEY RESPONSIBILITIES

• Develop and execute paid search strategies for member acquisition.
• Create platform-specific ad creatives to drive revenue.

• Monitor and optimise PPC campaigns for maximum ROI.
• Collaborate with sales and other teams to align strategies.

• Generate leads through targeted campaigns across all funnel stages.

• Manage budgets for PPC and paid social campaigns.

• Implement testing strategies for continuous learning and improvement.

• Regularly report on key metrics to inform strategy adjustments.

• Explore new opportunities to drive growth.

• Ensure alignment of marketing efforts with overall business goals.

KEY PERFORMANCE INDICATORS

• Achieve scalable growth in dental cover sales.

• Ensure positive ROI and track customer lifetime value.

• Optimize acquisition costs and improve funnel metrics.

REQUIREMENTS

• Passion for excellence with verifiable references.
• Proven success with paid platforms like Google Ads and Meta Ads.
• Analytical and strategic mindset with a growth-oriented approach.
• Fluent English language skills.