SEO and Digital Marketing Specialist

THE OPPORTUNITY

Our client is a successful Bayside company operating three well-established but distinct local businesses. Each entity has its own functional website however in order to prepare for future growth we are looking for a Digital Marketing and SEO Specialist to take control of their combined marketing and digital performance to enhance visibility, drive traffic and improve search rankings across all sites.

THE ROLE

Reporting to the Group Financial Controller you will be responsible for:-

• Analysing business data and the competitive market environment to identify high impact, relevant keywords to boost search ranking

• Assessing the functionality and effectiveness of their existing websites in line with those of similar competitive businesses

• Conducting full site audits to ensure websites meet search engine standards

• Undertaking backlink audits and executing appropriate link-building strategies

• Devising, implementing and measuring SEO strategies

• Regularly monitoring rankings and implementing timely changes/improvements for maximum performance

• Researching and recommending strategies to take advantage of additional marketing channels

• Measuring and improving conversion rates and customer acquisition costs

• Maintaining and improving the content and design of existing sites

• Designing and implementing a Social Media Marketing strategy including copywriting and video creation across various agreed platforms

• Designing, managing and optimising email marketing campaigns

• Providing management with regular written and verbal reports/recommendations at agreed intervals

WHO ARE YOU?

Our ideal candidate has a degree in marketing and at least 5 years' hands-on experience in an SEO role that touches on all the activities listed above. This includes:-

• expertise in the use of graphic design tools (eg Canva, Adobe Creative Suite, Affinity Designer etc)

• a sound understanding of HTML, Hubspot, CSS, CPanel and WordPress; and

• a proficiency in tools such as AHREFS/SEMrush, Google Search Console, Google Analytics, Google ads.

Just as important, however, are your personal characteristics. We are looking for someone with:-

• a passion for analysis and the desire to understand and act on the data acquired

• strong attention to detail and a high degree of responsibility and accountability

• a high degree of self-motivation who can work independently within a small collaborative team

• excellent written and verbal communication skills

WHAT WE OFFER

This is a secure, long-term role for a local Bayside and Eastern Suburbs resident who wants to work close to home in well-appointed offices, supported by a small but highly business-savvy team. A generous salary is being offered to the right person with genuine opportunities for advancement as you contribute to the growth and development of this already successful and well-established business group.