The Marketing Specialist role is responsible for assisting in the day-to-day management of experiential campaigns and clients. You will report directly to the Account Director and may also be assigned tasks by other team members or Senior Management. This is a great opportunity to progress to the next career stage in a fast-moving and exciting environment.

Key Responsibilities

• Spot and unlock high-impact experiential opportunities, driving brand engagement through sampling campaigns and live activations
• Plan and deliver standout events and sampling campaigns that convert audiences into customers
• Partner with clients to craft innovative activation ideas that bring brands to life in real-world environments
• Lead the end-to-end execution of events and sampling activations – from concept to on-ground delivery
• Identify prime locations, audiences, and moments to maximise product trial and consumer interaction
• Drive business growth through strategic activation plans, campaign calendars, and new opportunities
• Use insights and research to shape smarter, more effective experiential campaigns
• Optimise the customer journey at live activations, from first interaction to conversion
• Create and manage engaging content across social and digital channels to amplify campaign reach
• Track performance and deliver clear, data-driven insights on engagement, ROI, and campaign success

Skills & Requirements

• 3+ years’ experience in marketing, events or campaign management.
• Strong organisational and time management skills.
• Ability to multitask and manage concurrent projects independently.
• Excellent verbal and written communication skills.
• Strong presentation and negotiation skills.
• Well-informed and interested in social and digital media with a working knowledge of effective content.
• A strong interest in festivals and the experiential marketing industry.
• Confidence, tact, and a persuasive manner with good people skills.
• Competent in MS Office software and internet research tools.
• Willingness to work long hours when required, often under pressure.
• Good business sense with the ability to work to budgets.
• Relevant qualifications will be favourably acknowledged.

Hours & Work Environment

This role is based at our Lilyfield head office, Monday to Friday. You'll also travel with colleagues for on-site campaigns.